In 1909, Noah opened the People’s Department Store on Putnam Avenue, Hurricane. Along with selling merchandise, Noah sold casket materials. In those days, the deceased’s family took care of everything including the building of the casket. As the community needs grew, Noah opened Allen Funeral Home in 1916. He sold caskets, made funeral and burial arrangements and had black horse-drawn hearse. In 1932, Noah moved Allen Funeral Home to its present day location on Main Street which was the former Poindexter Hotel. Noah married Emma Grace Henderson in 1905. They had five children: Nita, Elton Elsworth “Tony”, Albert “Ray”, Colvert, and Neva. Noah was very active in the community as a Sunday School teacher, Superintendent of Sunday School and Chairman of the Board of Deacons at First Baptist Church. Noah died at his home on November 25, 1939.